I owe my career to two giants of advertising. 

The first one I met when I was about 15 years old. His name was David Ogilvy, and I had just finished reading his book “Confessions of an Advertising Man”.  That's when I made up my mind that I was going to be an advertising copywriter. There was no Plan B. 

The second one I met many years later when I had actually become a copywriter, albeit a junior one. His name was Bill Bernbach and I had managed to wangle a ticket to hear him speak to the Art Directors Club of Toronto. After he had shown and discussed some of the monumental work that had made DDB/New York the most venerable agency in the world, he left us with a single message: “Good advertising”, he said, “is actually very simple. All you have to do is figure out what you want to say, then say it in a way that it's never been said before.”

Thank you David. Thank you Bill.